Creative Resource Manager (Marketing)

Wintrust is a financial holding company with approximately $62 billion in assets whose common stock is traded on the NASDAQ Global Select Market. Guided by its “Different Approach, Better Results” philosophy, Wintrust offers the sophisticated resources of a large bank while providing a community banking experience to each customer. Wintrust operates more than 200 retail banking locations through 16 community bank subsidiaries in the greater Chicago, southern Wisconsin, west Michigan, northwest Indiana, and southwest Florida market areas. In addition, Wintrust operates various non-bank business units, providing residential mortgage origination, wealth management, commercial and life insurance premium financing, short-term accounts receivable financing/outsourced administrative services to the temporary staffing services industry, and qualified intermediary services for tax-deferred exchanges. Our unique business model is a competitive strength and value driver, powered by our talented colleagues who put our customers first and achieve better results for our clients.

Why join us?

• An award-winning culture! We are rated a Top Workplace by the Chicago Tribune (past 11 years) and Employee Recommended award by the Globe & Mail (past 6 years)

• Competitive pay and discretionary or incentive bonus eligible

• Comprehensive benefit package including medical, dental, vision, life, a 401k plan with a generous company match and tuition reimbursement to name a few

• Family-friendly work hours

• With 200+ community bank locations, we offer opportunities to grow and develop in your career

• Promote from within culture

Why join this team?

• We have a culture that encourages an entrepreneurial spirit

• We offer multiple opportunities for development and upward mobility

Job Description Summary

The Creative Resource Manager (CRM) will play a pivotal role in maximizing the creative operational workflow and managing creative resources and processes across the department, including both internal teams and third-party freelancers. The Creative Resource Manager should have a strong understanding of each team member's strengths to appropriately delegate projects. The CRM must be skilled in communication and problem-solving to be able to lift roadblocks and find solutions to keep the integrity of project timelines. This role requires a highly creative background to fully understand the creative workflow process, ensuring that projects are scoped accurately and executed efficiently. The CRM will manage the creative budget, creative subscriptions, freelancers and allocate resources strategically to meet project and department demands. This role will require working cross-functionally within the department, taking the initiative to educate and update other teams on creative projects, high-priority tasks, strategies, collaborations and new processes.

Additionally, the CRM will be a key player in brand integration, using metrics and data to refine campaigns, optimize workflow processes, and strengthen the Wintrust brand. Strong communication and presentation skills are essential, as the CRM will regularly collaborate with marketing leaders, present ideas, and ensure alignment across teams. By leading these efforts, the CRM will help structure innovative and cohesive creative campaigns, processes, and collaborative workflows that align with Wintrust's goals and vision.

What You'll Do

Management of Creative Workflows, Assets, and Third-Party Vendors/Freelancers

• Improve the functionality of the Creative teams' essential assets including but not limited to the Creative Catalog, Frontify Brand Guidelines, Creative Mac Server, and Workfront Project intake.
• Facilitate frequent and consistent creative updates and communication with stakeholders, third-party vendors, and teams across the department.
• Manage freelance and creative subscription budgets, freelance SOWS, fulfillment of hours and projects of freelancers and third-party vendors.

Creative Project Intake Processes and Optimization

• Use data, analysis, and collaboration to identify and implement innovative creative strategies that will streamline creative resourcing, reduce bottlenecks and errors, aide in project forecasting and scheduling, and predict, plan, and support creative bandwidth.
• Work cross-functionally within the department presenting and educating other teams on creative initiatives.

Performance Tracking

• Collect creative data that will assist the VP of Creative in quarterly and annual reporting, communicate inefficiencies, and propose solutions.

Brand and Design Collaboration

• Active collaboration on brand design projects. Maintaining hands-on creative skills and staying connected to the core creative processes

Knowledge/Skills/Background/Experience  

• 7+ years in a Creative Lead Role:  
• Bachelor's Degree preferred
• Proven experience in cross-departmental collaboration:
• Experience managing third-party vendors:
• Data-driven decision making:

Benefits

Medical Insurance • Dental • Vision • Life insurance • Accidental death and dismemberment • Short-term and long term Disability Insurance • Parental Leave • Employee Assistance Program (EAP) • Traditional and Roth 401(k) with company match • Flexible Spending Account (FSA) • Employee Stock Purchase Plan at 5% discount • Critical Illness Insurance • Accident Insurance • Transportation and Commuting Benefits • Banking Benefits • Pet Insurance

Compensation

The estimated salary range for this role is $85,000 - $110,000 along with eligibility to earn an annual bonus. Actual salaries may vary based on several factors, such as a candidate's qualifications, skills and experience

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From our first day in business, Wintrust has been proud to serve a variety of unique communities and people from all walks of life. To be Chicago's Bank® and Wisconsin's Bank®, we need to reflect that diversity both in all the communities we serve, the people we employ, the organizations we work with, and our banking and lending practices. Wintrust Financial Corporation, including community banking and financial services subsidiaries, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran or any other characteristic protected by law.