Enrollment Manager (Marketing)
Position Summary:
The Enrollment Manager is responsible for leading a team of student athlete advisors charged with driving new student enrollment and building strong relationships with key stakeholders across campus. The Enrollment Manager will help oversee and manage all aspects of new student recruitment, enrollment and lead management processes.
This role is critical in driving the academy enrollment goals and providing leadership to a dynamic team of enrollment professionals. This leader will work closely with the Senior Enrollment Manager, Director of Enrollment, Sr. Director of Sales, and other departments to ensure we are achieving enrollment targets
Position Responsibilities:
- Achieve Enrollment Targets: Execute new student enrollment strategies that meet institutional goals and priorities
- Lead, coach, and mentor a team of student athlete advisors to achieve individual and division new student enrollment goals
- Assist in setting new student enrollment targets, track individual advisor performance through key performance indicators, and provide performance feedback to team members on a consistent basis
- Oversee the sales pipeline, ensuring accurate forecasting and reporting of sales activities
- Ensure accurate and effective use of CRM through standardized processes
- Monitor and evaluate sales performance, identifying areas for improvement and implementing corrective actions
- Maintain a standard set of key performance indicators for use with advisor performance management and set clear expectations across the student athlete advisor team
- Utilize CRM to manage and analyze data related to lead management, applications, enrollments and new growth opportunities
- Team Management: Lead, manage and mentor, division of Student Athlete Advisors ensuring high performance, motivation, and achievement of new student enrollment targets
- Set clear performance expectations, monitor individual and team performance and provide feedback
- Review key performance indicators with team members to drive successful new student enrollment outcomes, while managing individual advisor performance
- Work with the Senior Enrollment Manager to develop their skillset in relationship to staff recruitment, staff management, and lead management
- Best-in-Class Practices: Maintain and execute lead management strategies across the team, while ensuring proper follow up, management, tracking and reporting of outcomes and conversions
- Implement and execute new student enrollment best practices across the team
- Implement inbound and outbound recruitment efforts to drive new student enrollments
- Initiate on campus recruitment efforts and oversee implementation and execution of Elite Futures and Prospect Days as well as sport specific recruitment events
- Teamwork: Effectively build relationships with and prioritize the support of the Student-Athlete Advisor team, ensuring effective communication and follow-up
- Works directly with sport directors and campus leadership on enrollment trends, roster management, aid utilization, and staff performance
- Ensure the team adheres to company policies and procedures
Knowledge, Skills, and Abilities:
- Bachelor's degree required, Master's degree in Sports Management, Business, Finance, or a related field preferred
- 3+ year of experience with sales and high-volume sales activity
- 2+ years of direct staff management experience
- Experience in admissions and enrollment management, including knowledge of recruitment, application processing, student selection, and enrollment strategies
- Strong analytical and problem-solving skills with the ability to analyze data and make data-driven decisions
- Strong track record of achieving and exceeding sales targets
- Excellent communication, interpersonal and presentation skills
- Proficiency in CRM software (e.g., Salesforce, HubSpot) and Microsoft Office Suite
- Ability to drive and manage team to hit short- and long-term strategic goals
- Ability to problem solve and make data-driven decisions
- Highly organized with the ability to juggle multiple projects
