Digital Advertising Supervisor (Marketing)
We're seeking a Digital Advertising Supervisor to oversee the planning, execution, and optimization of digital advertising campaigns across various online platforms, including social media, search engines, and display networks. In this role, you will be responsible for ensuring campaigns align with SRNA goals and deliver measurable results while adhering to budget constraints. Responsibilities include strategy development, media buying, performance analysis, execution of website content, digital advertising campaigns, email marketing initiatives, and press releases.
Key responsibilities include:
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Analyze market trends and audience data to identify target demographics and optimal advertising channels.
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Manage media budgets across various digital platforms including Google Ads, Meta and native advertising.
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Monitor campaign performance and make real-time adjustments to optimize reach, impressions, and click-through rates.
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Developing, maintaining, and executing comprehensive digital marketing media calendars.
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Create detailed campaign plans outlining goals, budget allocation, key performance indicators (KPIs), and timelines.
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Assisting in the creation and refinement of a consistent and compelling brand voice for digital platforms, including but not limited to:
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Websites: falkentire.com and falkenpeaktraining.com
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Online advertising partnerships
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Email marketing campaigns
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Forums, blogs, and other digital platforms
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Leading and assigning tasks to ensure efficient use of resources and fostering creativity in online content development.
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Supervising and mentoring the Digital Marketing Coordinator to encourage growth and collaboration.
Work Experience:
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A minimum of five (5) years of professional advertising design experience, preferably in the automotive industry or a fast-paced environment.
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Strong understanding of digital advertising platforms and technologies (Google Ads, Facebook Ads, programmatic buying)
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Proven experience managing successful digital advertising campaigns across various channels
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Proficiency in marketing automation tools and reporting dashboards
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Excellent communication and presentation skills to effectively communicate campaign strategies and results
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Strong creative and fine arts skills, with expertise in display design fundamentals, including color theory, balance, and typography.
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A portfolio showcasing relevant work is required.
Education and Training:
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A bachelor's degree in marketing, business, graphic design or a related field from an accredited college is preferred.
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Equivalent combinations of education and experience that demonstrate the ability to perform essential job duties will also be considered.
Skills:
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Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, and Outlook).
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Advanced skills in Adobe Creative Suite, including Illustrator, InDesign, Photoshop, and After Effects. Adobe Flash proficiency is a plus.
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Familiarity with MAC OS hardware.
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Knowledge of ActionScript 3.0, HTML, and JavaScript is a plus.
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Strong attention to detail and self-motivation.
Physical Demands:
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Ability to stand, sit, move, and use fingers for extended periods.
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May involve walking on level surfaces, reaching above shoulder height and below the waist, and occasional lifting of up to 50 pounds.
