Marketing Advisor, Direct to Consumer (DTC) Acquisition - Hybrid (Finance)

Marketing Advisor: Direct to Consumer Acquisition

Position Overview:

The Customer Lifecycle Marketing Center of Excellence is seeking a strategic and results-driven Marketing Advisor to lead innovative direct-to-consumer (DTC) marketing strategies that accelerate member acquisition, engagement, and brand loyalty. This pivotal role will oversee the end-to-end development and execution of data-informed campaigns, leveraging a deep understanding of audience insights, member relevance, and real-time optimizations to achieve measurable business outcomes.

As a key player on our marketing team, you will use your expertise to craft impactful narratives, manage budgets and forecasts with precision, and continuously enhance campaign performance through actionable insights and test and learns. The ideal candidate is a forward-thinking leader who thrives in a fast-paced environment and is passionate about creating meaningful connections with our members. You will be working closely with the extended marketing team, data & analytics, product, and sales teams becoming the 'go-to-expert' for customer acquisition.

Key responsibilities of this role include:

• Develop and execute full-funnel DTC acquisition strategies that align with business objectives and drive scalable growth by going beyond traditional data.
• Use customer research, journey mapping, and ongoing analytics to continuous evolve and improve our strategy and customer experience.
• Own the campaign lifecycle-from concept and creative briefing to execution and post-campaign analysis-ensuring alignment with brand identity and consumer needs.
• Create and manage precise budgeted forecasts to ensure optimal resource allocation across channels, while maximizing ROI.
• Employ advanced analytics and optimization tools to monitor campaign performance.
• Drive continuous improvement by implementing A/B testing, channel performance reviews, and cross-functional collaboration.
• Transform complex performance metrics into clear, compelling narratives that inspire confidence and strategic action.
• Present data-driven recommendations to senior leadership, demonstrating the impact of marketing efforts on key business outcomes.

Our Ideal candidate will offer:

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA preferred.
• 6+ years of experience in DTC marketing with a focus on acquisition and performance-driven campaigns.
• Demonstrated expertise in campaign management, from strategy to execution, with proven results in driving customer growth.
• Advanced proficiency in marketing platforms (e.g., Google Analytics, Tableau Dashboards, Etc.).
• Exceptional analytical and storytelling skills, with the ability to distill complex data into actionable insights and impactful presentations.
• Adept at managing large scale budgets and delivering exceptional ROI.
• Strong understanding of healthcare trends, consumer behavior, and the evolving digital landscape.
• Experience presenting to and influencing senior leadership and cross-functional teams.
• Exceptional organizational, leadership, and communication skills, with a passion for innovation and excellence.
• Ability to work from a Cigna office 3 days a week, as directed by the business.

What You'll Gain

• The opportunity to lead transformative marketing initiatives at the intersection of creativity, strategy, and technology.
• A collaborative and dynamic work environment that values diversity and innovation.
• A chance to make a measurable impact on member experiences and business growth.

Join Us

If you're a visionary marketer with a passion for building impactful campaigns and shaping the future of DTC marketing, we want to hear from you. Be part of a team that's redefining Healthcare standards and creating lasting connections with members.

If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload.

About The Cigna Group

Doing something meaningful starts with a simple decision, a commitment to changing lives. At The Cigna Group, we're dedicated to improving the health and vitality of those we serve. Through our divisions Cigna Healthcare and Evernorth Health Services, we are committed to enhancing the lives of our clients, customers and patients. Join us in driving growth and improving lives.

Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws.

If you require reasonable accommodation in completing the online application process, please email: SeeYourself@cigna.com for support. Do not email SeeYourself@cigna.com for an update on your application or to provide your resume as you will not receive a response.

The Cigna Group has a tobacco-free policy and reserves the right not to hire tobacco/nicotine users in states where that is legally permissible. Candidates in such states who use tobacco/nicotine will not be considered for employment unless they enter a qualifying smoking cessation program prior to the start of their employment. These states include: Alabama, Alaska, Arizona, Arkansas, Delaware, Florida, Georgia, Hawaii, Idaho, Iowa, Kansas, Maryland, Massachusetts, Michigan, Nebraska, Ohio, Pennsylvania, Texas, Utah, Vermont, and Washington State.

Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.